Friday, 28 January 2011

Forever 21

Big, bold and brassy like its home country, Forever 21 opened its first UK store on Friday 12th November in Birmingham’s Bullring Shopping Centre. 

Having read about Forever 21 on US fashion blogs, I was happy to hear it was gracing UK shores and curious to see if it lived up to the hype. Its prices are low and quality is variable but 3 floors offer plenty of opportunities to sort the rough from the smooth. I spent about an hour and a half in there, tried on 12 items and then did another quick recce of the shop just to check I’d not missed anything. Here’s what I bought:

All in all, 7 items (2 pairs of over the knee socks, a bracelet, a necklace, a scarf, jumper and long skirt) for £61.60 (approx. 72,00 EUR) is pretty good especially if you divide it up to make yourself feel better, that’s £8.80 per item. Bargain.

Forever 21 is set to open other stores in the UK and in the rest of Europe. In Spain, it will be opening in Barcelona’s La Maquinita shopping centre in 2011 with plans to open later next year in Madrid.


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